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Bibliographic Details
Format: Book
Language:English
Subjects:
Public relations
public relations
nonfinancial indicators
media analysis
measurement
interviewing
goals and objectives
focus groups
experimentation
evaluation
content analysis
survey and poll research
statistical analysis
standardized measurement
secondary research
sampling
return on investment (ROI)
return on expectation (ROE)
research
research methods
qualitative research
quantitative research
Electronic books.
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Webster-Eden Internet Access

Holdings details from Webster-Eden Internet Access
Call Number: HM1221 .M536 2014: ebook
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SFCC Electronic Resource

Holdings details from SFCC Electronic Resource
Call Number: Ebsco Electronic Book
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