Registo fonte: Building a marketing plan a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar. [electronic resource] :

Summary goes here

Na minha lista:

Detalhes bibliográficos
Formato:	Livro
Idioma:	inglês
Assuntos:	Marketing BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing planning Marketing plan Implementation Boston Consulting Group Target marketing Segmentation Marketing research Positioning Consumer behavior Marketing objectives SMART objectives Four Ps Product life cycle Ansoff matrix Marketing implementation Control processes McKinsey Seven S framework Marketing strategy Branding New product development process Pricing approaches Situational analysis Competitive analysis Competitive advantage SWOT analysis PEST analysis Marketing metrics Electronic books.
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

era
format	Book
genre
geographic
id	2f4507aa-e2dc-44e0-b2d7-7233904deafd
isbn	9781606491607 (electronic bk.) 1606491601 (electronic bk.)
issn
language	eng
physical	1 online resource (xiv, 221 p.)
publication	– publisher: Business Expert Press dateOfPublication: 2011
publishDate	2011
subjects
title	Building a marketing plan a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar. [electronic resource] :
topic	Marketing BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing planning Marketing plan Implementation Boston Consulting Group Target marketing Segmentation Marketing research Positioning Consumer behavior Marketing objectives SMART objectives Four Ps Product life cycle Ansoff matrix Marketing implementation Control processes McKinsey Seven S framework Marketing strategy Branding New product development process Pricing approaches Situational analysis Competitive analysis Competitive advantage SWOT analysis PEST analysis Marketing metrics Electronic books.