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Bibliographic Details
Format: Book
Language:English
Subjects:
Marketing
BUSINESS & ECONOMICS / Distribution
BUSINESS & ECONOMICS / Marketing / General
Marketing planning
Marketing plan
Implementation
Boston Consulting Group
Target marketing
Segmentation
Marketing research
Positioning
Consumer behavior
Marketing objectives
SMART objectives
Four Ps
Product life cycle
Ansoff matrix
Marketing implementation
Control processes
McKinsey Seven S framework
Marketing strategy
Branding
New product development process
Pricing approaches
Situational analysis
Competitive analysis
Competitive advantage
SWOT analysis
PEST analysis
Marketing metrics
Electronic books.
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HLGU Elec Resource

Holdings details from HLGU Elec Resource
Call Number: HLG E-book in EBSCOhost
Copy 0 AVAILABLE
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SFCC Electronic Resource

Holdings details from SFCC Electronic Resource
Call Number: Ebsco Electronic Book
Copy 1 AVAILABLE
Notes:
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