Descripció: Building a marketing plan a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar. [electronic resource] :

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Format:	Llibre
Idioma:	anglès
Matèries:	Marketing BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing planning Marketing plan Implementation Boston Consulting Group Target marketing Segmentation Marketing research Positioning Consumer behavior Marketing objectives SMART objectives Four Ps Product life cycle Ansoff matrix Marketing implementation Control processes McKinsey Seven S framework Marketing strategy Branding New product development process Pricing approaches Situational analysis Competitive analysis Competitive advantage SWOT analysis PEST analysis Marketing metrics Electronic books.
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