コメント: Winning with strategic marketing : driving success for startups and small businesses / David Altounian and Mike Cronin.

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書誌詳細
フォーマット:	図書
言語:	英語
主題:	Small business marketing. Marketing Marketing. Strategic marketing. Value creation. Value capture. Profit. Upstream marketing. Downstream marketing. Market segmentation. Marketing funnel. Competitive analysis. Customer acquisition. Customer retention. Customer loyalty. Customer advocacy Channels. Metrics. Pricing strategies. Branding strategies. Target audience. Product positioning. Market research. Digital marketing. Content marketing. Social media marketing. Search engine marketing. Email marketing. Product pricing. Product planning. Promotion. Advertising. Entrepreneurial marketing. Startups.
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