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Bibliografiske detaljer
Format: Bog
Sprog:engelsk
Fag:
Small business marketing.
Marketing
Marketing.
Strategic marketing.
Value creation.
Value capture.
Profit.
Upstream marketing.
Downstream marketing.
Market segmentation.
Marketing funnel.
Competitive analysis.
Customer acquisition.
Customer retention.
Customer loyalty.
Customer advocacy
Channels.
Metrics.
Pricing strategies.
Branding strategies.
Target audience.
Product positioning.
Market research.
Digital marketing.
Content marketing.
Social media marketing.
Search engine marketing.
Email marketing.
Product pricing.
Product planning.
Promotion.
Advertising.
Entrepreneurial marketing.
Startups.
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