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| Format: | Buch |
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| Sprache: | Englisch |
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| era | |
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| format | Book |
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| id | c8659e80-d50e-4ae4-b69a-7f7f02bc8e2e |
| isbn | 9781538175132 1538175134 9781538175149 1538175142 |
| issn | |
| language | eng |
| physical | xiii, 165 pages :illustrations (black and white) ;23 cm |
| publication | – publisher: Rowman Littlefield dateOfPublication: 2023 |
| publishDate | 2023 |
| subjects | |
| title | SilverComm : marketing practices and messages for the age of aging / Anne M. Cooper and Young Joon Lim. |
| topic | Older consumers. Market segmentation. Market segmentation. Older consumers. |