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| Natura: | Libro |
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| Lingua: | inglese |
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| era | |
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| format | Book |
| genre | |
| geographic | |
| id | bdc1e279-00d2-4792-b878-52c4fa12cfd7 |
| isbn | 9780060459550 |
| issn | |
| language | eng |
| physical | xv, 301 pages :illustrations ;28 cm |
| publication | – publisher: Harper Row dateOfPublication: 1974 |
| publishDate | 1974 |
| subjects | |
| title | Marketing management : readings in operational effectiveness / [by] Stanley J. Shapiro [and] Jean-Charles Chebat. |
| topic | Marketing |