Cita APA (7th ed.)

(1974). Marketing management: Readings in operational effectiveness / [by] Stanley J. Shapiro [and] Jean-Charles Chebat.

Cita Chicago (17th ed.)

Marketing Management: Readings in Operational Effectiveness / [by] Stanley J. Shapiro [and] Jean-Charles Chebat. 1974.

Cita MLA (9th ed.)

Marketing Management: Readings in Operational Effectiveness / [by] Stanley J. Shapiro [and] Jean-Charles Chebat. 1974.