APA (7th ed.) Citation

(2006). Underdog advertising: Proven principles to compete and win against the giants in any industry / Paul W. Flowers.

Chicago Style (17th ed.) Citation

Underdog Advertising: Proven Principles to Compete and Win Against the Giants in Any Industry / Paul W. Flowers. 2006.

MLA (9th ed.) Citation

Underdog Advertising: Proven Principles to Compete and Win Against the Giants in Any Industry / Paul W. Flowers. 2006.

Warning: These citations may not always be 100% accurate.