APA (7th ed.) Citation

(2011). Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. [electronic resource].

Chicago Style (17th ed.) Citation

Handbook of Marketing Scales Multi-item Measures for Marketing and Consumer Behavior Research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. [electronic Resource]. 2011.

MLA (9th ed.) Citation

Handbook of Marketing Scales Multi-item Measures for Marketing and Consumer Behavior Research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. [electronic Resource]. 2011.