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Format: Book
Language:English
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era
format Book
genre
geographic
id 455fcaa1-2bbc-439c-9c8d-dcb74d8a836a
isbn 9780387782126 (hbk.)
0387782125 (hbk.)
0387782125 (acid-free paper)
9780387782126 (acid-free paper)
issn
language eng
physical x, 625 pages :illustrations ;24 cm
x, 625 p. :ill. ;24 cm.
publication – publisher: Springer
  dateOfPublication: 2008
publishDate 2008
subjects
title Handbook of marketing decision models / volume editor, Berend Wierenga.
topic Marketing
Marketing decision models