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| Médium: | Kniha |
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| Jazyk: | angličtina |
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| era | |
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| format | Book |
| genre | |
| geographic | |
| id | 3b8c98cb-944c-43eb-beeb-44bdd6df6eed |
| isbn | 9780387782126 (hbk.) 0387782125 (hbk.) 0387782125 (acid-free paper) 9780387782126 (acid-free paper) |
| issn | |
| language | eng |
| physical | x, 625 pages :illustrations ;24 cm x, 625 p. :ill. ;24 cm. |
| publication | – publisher: Springer dateOfPublication: 2008 |
| publishDate | 2008 |
| subjects | |
| title | Handbook of marketing decision models / volume editor, Berend Wierenga. |
| topic | Marketing Marketing decision models |