APA (7th ed.) Citation

(1998). Market segmentation: Conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura.

Chicago Style (17th ed.) Citation

Market Segmentation: Conceptual and Methodological Foundations / Michel Wedel, Wagner A. Kamakura. 1998.

MLA (9th ed.) Citation

Market Segmentation: Conceptual and Methodological Foundations / Michel Wedel, Wagner A. Kamakura. 1998.

Warning: These citations may not always be 100% accurate.